Woman standing on a dirt road in a desert landscape wearing Hippocreek leather boots Women
Man walking on a beach with a backpack, plaid shirt and brown Wolf Rock boots Men
Child wearing Hippocreek boots standing on a rock in a desert landscape with mountains in the background Kids & Youth
Man wearing a Wolf Rock cream hat standing on a beach with mountains in the background Accessories

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Man sitting on a motorcycle in a desert landscape wearing Wolf Rock leather boots

FOR THE INDIVIDUAL, NOT THE MASSES

Locally Made Fashion, Footwear & Accessories

We believe style isn't about following. It’s a form of self-expression. That's why we champion authentic South African design for people who carve their own path.

Shop Authentic is the official home for our family of in-house brands. Here, we unite their standout fashion, durable footwear, and timeless accessories, all built on a shared foundation of premium local leather and purposeful craftsmanship.

Our curated collections are a statement of quality and character, selected for the individual.

Authentic. Bold. Uniquely You.

  • PREMIUM MATERIALS, AUTHENTIC QUALITY

    We source only the finest genuine leathers and premium textiles, partnering with makers whose dedication to quality is visible in every unique grain and stitch.

  • CHAMPIONING OUR HOMEGROWN HEROES

    Rooted in South African heritage. We exclusively support local artisans to preserve the exceptional skill and bold spirit that defines our nation’s master craftsmanship.

  • BUILT TO ENDURE THE JOURNEY AHEAD

    Style meets substance in every piece. Every product is constructed for superior comfort and timeless design, ensuring they have the durability to endure your journey ahead.

  • COMMITTED TO SUPPORT & SATISFACTION

    True quality includes the service you receive. We earn your confidence through responsive, local support that makes every interaction simple, helpful, and reassuring.